Metacake unveils new eCommerce growth plan tool to help retail businesses with eCommerce strategy

Metacake, a US-based full-service eCommerce growth team, launched the eCommerce Growth Plan, a new tool to assist retail businesses looking to strengthen their direct consumer (DTC) eCommerce channel.

After the outbreak of COVID-19 pandemic and the subsequent social distancing and store closures, the eCommerce sector has witnessed growth at an unprecedented rate. Several reports project that the eCommerce growth rate for 2020 will reach 18–22%. Although many places have reopened stores, shoppers are more likely to continue embracing online shopping.

As businesses shift online and more and more customers go online, many companies face a problem. Most businesses still struggle to adapt to the eCommerce landscape. If the businesses haven’t prior experience in eCommerce, they may not have the tools and resources to run an eCommerce business successfully. Even if they decide to invest in eCommerce, they may not know the best ways to leverage growth.

Metacake introduces its new eCommerce Growth Plan tool in this context. This strategy helps businesses strengthen their existing eCommerce channels and guide direct-to-customer models toward strategic growth.

Ken Ott, the co-founder of Metacake, said “We’ve always believed that a strong DTC eCommerce channel is critical for the health of retail businesses. 2020 has proved that even more. If you’re not online, you need to make the move. If you are already selling online, now is the time to focus on investing in healthy growth.”

The Metacake eCommerce Growth Plan provides businesses an opportunity to work with Metacake’s team of experts to build an action plan unique to the business. It also enables businesses to identify the right investments and initiatives needed to unlock their full potential and drive maximum growth.