eCommerce Weekly Roundup
eCommerce Weekly Roundup
What’s happening in the eCommerce world?
We bring you the latest eCommerce news of the week.
Viva Wallet Joins with WooCommerce on Smart Payment
Viva Wallet, a European fintech disrupter, teamed up with WooCommerce to deliver a free pan-European native payment gateway solution to the WooCommerce users.
Vivo Wallet for WooCommerce is a continuously growing smart payment mechanism that adapts automatically to client use. Each recurring update of the Viva Wallet for WooCommerce plugin will bring the payment method that increases the conversion rate of the online store higher up in the payment options list based on various local targeting parameters. For example, online merchants based in Belgium may see local payment methods (like Bancontact) move higher up in the payment options list based on actual users’ preferences and devices used.
Viva Wallet is the first European cloud-based payment service provider with offices in 17 European countries and addresses the payment needs of merchants across all 23 European countries.
Makis Antypas, Viva Wallet ‘s CIO and Cο-Founder, commented “We are excited to partner with WooCommerce to bring our cloud-based solution to online merchants across Europe. With the easy to integrate, free Viva Wallet for WooCommerce, we help merchants increase their online sales through integrated support for all major international schemes and many local payment methods. Combined with the free Viva Wallet business debit Mastercard, WooCommerce merchants may now reduce payments fees down to 0%.”
Jivox launches purchase prediction solution for eCommerce
Jivox, a US-based digital marketing company, has launched a purchase prediction technology called Kairos to help eCommerce businesses increase the performance of their marketing campaigns. The ground-breaking technology showed a 200-300% improvement in conversion during the early stage testing.
Powered by the artificial intelligence and machine learning technologies developed by Jivox, Kairos uses scoring and product ranking algorithms based on the indicators like interests of the customers, exhibited purchase intent, and immediacy. It allows eCommerce brands to outreach customers with targeted user scores and delivers product advertising based on exhibited purchase intent.
Diaz Nesamoney, CEO of Jivox, said “As most brands experience a significant shift in consumer behavior to online shopping, 1:1 personalized and product-specific advertising and communications have become critical. The key to success in engaging consumers online is scalable creative, data, and smart algorithms applied in real-time to tailored ad creative. Creative needs to be tailored based on products and the various sizes, colors, models specific to the brand they’ve browsed just now; products they’ve just purchased or bought in the past and recency indicators. Kairos means ‘opportune moment’ in Greek, and that’s exactly what this technology is meant to do – capture the attention of a consumer at the right time with the right message – and convert those moments into sales.”
Kairos is currently available to a limited number of eCommerce brands as part of its early access program but it will be generally available soon.