1. What is Google Tag Manager?

Modern businesses, especially eCommerce businesses, thrive on data.

As an eCommerce entrepreneur, you need to know how people interact with your website. This helps you gain insights about customer behaviour to grow your eCommerce business.

Apart from that, you may also need to add multiple conversion tags on your website. These help track conversions from various marketing and ad campaigns and retarget website visitors.

To achieve this, you will be required to add code snippets from various marketing tools. These include Google Analytics, Crazy Egg, Google Ads, Facebook Ads, etc.

While these tags help you gain valuable insights to improve your ad campaigns and the user experience, they also create a problem.

There could be a dozen code snippets from various marketing tools to track conversions, traffic, and gather analytical data. These are collectively known as tags. It becomes difficult to maintain all these tags in the website’s source code.

With Google Tag Manager, you can easily deploy and manage all these tags from an easy to use web-based user-interface.

2. How Does Google Tag Manager Work?

Google Tag Manager is a web-based user-friendly tool that makes adding and maintaining tracking pixels, also known as tags easier.

Without Google Tag Manager or a similar tool, you may need a developer each time you want to add or edit tags on your WooCommerce website.

On the other hand, if a developer installs Google Tag Manager on your WooCommerce website once, you’re set. You can then install and maintain new tags from a user-friendly interface without relying on a developer. So, you don’t need to edit the source code each time you want to add a new tracking code or make changes to the existing ones. You can do everything from Google Tag Manager.

3. Why Use Enhanced eCommerce tracking on WooCommerce

The biggest reason why WooCommerce stores should use Google Tag Manager is that it makes configuring Google Analytics enhanced eCommerce tracking easy.

If you want comprehensive insight into user behaviour on your WooCommerce website, you should set up enhanced eCommerce tracking. The is especially easy when combined with a plugin such as Google Tag Manager for WordPress

While traditional eCommerce tracking is limited to information like

  • Number of impressions and sales,
  • Product performance,
  • Sales performance, and
  • Time to purchase,

Shopping behaviour

Checkout behaviour

Enhanced eCommerce provides comprehensive insights like

  • Shopping progression/funnel
  • Checkout behavior analysis
  • Addition and removal of products from the cart
  • Customer behavior at each stage of the funnel
  • Order and product coupon analytics
  • Internal promotion insights
  • Affiliate code reports

Basically, enhanced eCommerce tracking captures more data and gives you deeper insight into the eCommerce engagement of your website visitors. It helps you to make informed decisions to improve the sales in your WooCommerce store.

Learn more about enhanced eCommerce tracking and how to set it up on your WooCommerce website.

4. Other Benefits of Using Google Tag Manager with WooCommerce

Apart from simplifying enhanced eCommerce configuration, there are many other reasons why eCommerce websites should use Google Tag Manager.

A user-friendly place to manage all your tags

Google Tag Manager allows you to install and manage all the tags on your website. These tags include tracking pixels or tracking codes and are handled from a user-friendly web interface. So, you don’t need to rely on a developer to maintain the tags. Anyone with basic internet browsing experience can do it on Google Tag Manager.

For small eCommerce businesses with no in-house development team, it offers great convenience.

Moreover, it allows your digital marketing team or agency to control the tags without giving them access to the WordPress admin or source code.

Built-in Templates for Popular Services

To make things easier, Google Tag Manager offers templates for tags from popular services. These include Google Ads, Crazy Egg, Amazon, etc. All you need to do is pick the type of tag from the list. Then enter the account ID of the tag. It makes installing new tags on your WooCommerce store faster and less risky.

Preview and debug your tags

Google Tag Manager offers state-of-the-art debugging features. These help you preview and debug all your changes before publishing them. It helps you identify errors in advance so you can fix them before the code goes live on your website.

Backups versions

Google Tag Manager saves the version of the tags each time you publish changes. It also allows you to roll back to the previous version of the tags if something goes wrong after making a change.

Faster Page Load Time

Google Tag Manager can improve the performance or speed of your WooCommerce. It replaces multiple tags from different tools with a single tag and loads the code asynchronously.

Moreover, the data layer component of Google Tag Manager collects and stores data required by various tracking tags. It avoids retrieving the same data multiple times for several tags.

Essentially, using Google Tag Manager with WooCommerce is helpful for the growth of your eCommerce business in many different ways. So, if you are not using it yet, you should think about it today. If you want to know how to set up Google Tag Manager with WooCommerce, we have an article. It demonstrates the process step by step.